Last Updated: January 1, 2022
We are proud to demonstrate our commitment to your privacy by complying with the laws and regulations under applicable privacy laws in Canada, including the Personal Information Protection and Electronic Documents Act.
1. Collection of Personal Information
a. To which companies does this Privacy Statement apply?
b. What is personal information?
Personal information is information that identifies you or could be combined by us or our service providers and affiliates with other information to identify you. This information includes your personal e-mail address, your home address, your home telephone number, your personal cellphone number, your image, and may include your age, your income and other similar information when associated with you. Personal information may also be information containing details as to whether you have opened our promotional e-mails or how you have used our website, if we can associate that personal information with you. If you are a business customer or prospective business customer, personal information does not include your title, business address, and business telephone number when we use that information to contact you in your business capacity.
We may also collect your demographic data, such as your gender and postal code, and information found on a retail receipt such as your basket size/total purchase amount and products purchased, when you provide this information to us. Demographic data may be used to tailor your experience on the Sites and the communications you receive from us, to determine aggregate consumer preferences and purchasing patterns, and promotion evaluation, development and implementation. On occasion, aggregate information that does not identify any particular user may be compiled and shared with our affiliates and other third parties as described in Section 3 below.
c. How do we collect your personal information?
We will always collect your personal information by fair and lawful means. We collect personal information from you when you create an account, make a purchase, enter a contest or promotion, communicate with us using our web forms to make a request or ask a question, submit a product review, take a survey or otherwise submit personal information to us with your communication. For example, we will request credit card and other identifying information to process a credit card transaction when you purchase a product through our website. We will also ask you for contact information in order to ship your product to you or the recipient that you designate.
We may also receive personal information about you from other sources, including our affiliates with which you have purchased goods and services, companies that help us to update our records, and information from you through third party service providers. For example, we will receive information from credit card processors regarding whether the credit card details you gave us have been accepted or declined. We will receive information from shipping companies regarding whether the product we shipped was delivered or was undeliverable. We may also acquire information about you from other promotional or marketing companies with whom you shared your information and whom you have allowed to provide information to us.
Regarding Children and Minors.
Our website and the products and services offered on our website are not directed to children under the age of 13 years. We will not knowingly collect personal information about a child under the age of 13.
We do not allow minors (persons who are under the age of majority in their place of residence) to create accounts, make purchases or enter contests or promotions.
d. How do we use technology to collect information through the Sites?
We collect anonymous information about any user of the Sites. This anonymous information may include a user’s browser type, type of computer operating system, browsing activity, website activity, what user is clicking on and the domain name of the website from which the user linked to the Sites. This information is collected for Happy Crafter’s internal use, such as to enhance website security, to detect broad demographic trends, to assist Happy Crafters in providing content tailored to a user’s interests and to otherwise enhance the user experience on the Sites.
2. Use of Personal Information
a. How do we use your personal information?
We may use your personal information for the following:
(i) To provide products and services and to manage our business operations. Some examples include:
• to register your account;
• to authenticate you when you log into your account;
• to fulfill your requests for products and services;
• to communicate with you about your requests;
• to respond to your inquiries;
• to administer contests and promotions that you participate in;
• to recommend or to offer you other products and services based on your inferred interests;
• to send you information and communications;
• to post your product reviews;
• to respond to product inquiries and other requests;
• to process transactions;
• to optimize your experience on our Sites;
• to send you conducting contests and promotions (including sending prizes to winners directly or through third parties acting on our behalf);
• to communicate with you regarding customer service issues and any product recalls or warranty service;
• for internal purposes such as analyzing and managing our business and improving our products, services, and promotion efforts; and
• to protect the security or integrity of our websites and our business and prevent loss and fraud.
(ii) For marketing and promotional purposes, including with our promotional partners;
(iii) To combine all the information we collect other than information relating to your browsing history in order to understand your interests better and to analyze customer trends.
We may also use, or disclose your personal information, if we have reason to believe that using or disclosing such information is necessary to protect our rights, safety or property, including by detecting and preventing fraud. We may also use your personal information as otherwise permitted by law.
We may share your information with our affiliates who may be outside of Canada and may be subject to laws that are different from those in Canada. These affiliates may combine the information we provide with other information that they have collected from you.
We may also use third parties to assist us in our operations, including our direct advertising and marketing services. We may also share your information with these third parties in order to provide services to you such as shipping.
We retain your information for as long as necessary to fulfill the purposes for which we collected the information or as required by law.
Cookies or similar technology.
We may use a “cookie” or similar technology to assist us to customize the Sites. A “cookie” is a data file that a website sends to a user’s computer while that user is viewing the site. These data files include information that allows a website to remember information that will make that user’s use of the website more efficient and helpful to him or her. Cookies do not damage computer systems or files, and only the website that transferred a particular cookie to you can read, modify or delete such cookie.
We may use Google AdSense, Google Ads and other third-party advertising companies to serve advertising when you visit the Site. We may use web analytics tools, such as Google Analytics, to analyze your use of the Services and of the Site. These third-party advertising companies may use information about your use of the Services in order to provide advertisements for goods and services that are targeted to you.
In some case it is possible to opt-out from personally targeted advertising:
b. When and how do we obtain your consent?
We obtain your consent (express or implied) prior to collecting, using, disclosing your personal information for any purpose.
In limited circumstances, we may rely on a third party to obtain your consent to the sharing of your personal information with us.
c. Where do we store your personal information?
We store your personal information in our offices in Canada, as well as our data centers in Canada and the United States. While your personal information is in the U.S., it is subject to U.S. laws, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies in the U.S., pursuant to applicable laws.
Our service providers may, from time to time, also hold your personal information in connection with purposes for which you provided your consent. We may keep a record of your personal information, correspondence or comments in a file specific to you.
d. How long will we use, disclose or retain your personal information?
We will use, disclose or retain your personal information for as long as necessary to fulfill the purposes for which it was collected and as permitted or required by law.
What about User Generated Content?
e. Happy Crafters Communications
Through our Sites and various offline means, you may sign up or opt-in to receive communications from Happy Crafters. Each communication sent to you by Happy Crafters contains an “unsubscribe” link or other unsubscribe mechanism, allowing you to opt-out at any time. If you opt-in to receive communications from multiple brands within the Happy Crafters family of companies, and subsequently wish to opt-out, you may need to opt-out individually from each of the brands you elected to receive communications from. See Section 4 below for further information on modifying the personal information we have for you, including communication preferences.
3. Disclosure of Personal Information
Service Providers and Personal Information. Aside from disclosures, we may use service providers (including our affiliates) to help us operate our business and our Sites and to administer activities on our behalf, such as sending emails, fulfilling orders and conducting contests and promotions. We may share your information with these third parties for those limited purposes. For instance, if you participate in a contest, game or loyalty program resulting in a prize or award, we may share personal information about you with our contest and merchandise fulfillment and management agencies to conduct contests and promotional activities on our behalf. Each of our service providers is required by contract or other binding means to comply with our privacy standards to protect the privacy of your personal information, and to only handle your personal information for Happy Crafter’s purposes (and not for its own purposes).
Law Enforcement Requests. We will disclose personal information without your knowledge or consent if we receive an order, subpoena, warrant or other legal requirement issued by a court, tribunal, regulator or other person with jurisdiction to compel disclosure of your personal information. If we receive a request from a police officer or other law enforcement agency for access to your personal information in the course of an actual or potential investigation, our policy is to require the police officer or law enforcement agency to obtain an order, subpoena or warrant, unless the information is urgently required to prevent serious bodily injury or serious damage to personal property. If we receive a written request from a police officer or other law enforcement agency with authority to request access to your personal information in the course of an actual or potential investigation into a breach of a law, our policy is to provide the requested information.
4. Openness, Access and Security
a. How can you review your personal information that we have collected, used or disclosed?
Happy Crafers has a variety of convenient methods available that allow you to review, correct, update or otherwise modify information previously collected from you, including communication preferences. You may contact us in the following ways to make changes:
• call our Customer Service at 877.870.5770
• email us at Sales@HappyCrafters.ca
We will make available to you any specific personal information of yours that we have collected, used or disclosed, upon your request, to the extent permitted by law.
b. How do you know that the personal information we have for you is accurate?
We will endeavor to keep our personal information holdings complete, up-to-date, and accurate. While we do our best to ensure our information is accurate, we rely on individuals to inform us of any relevant changes in their personal information.
Should you discover, upon review of your personal information, that amendments are required, please advise us. If the requested change is accepted, the personal information will be modified in accordance with your request as soon as possible and you will receive a copy of the amended portion of the record. When a correction or amendment has been made to a personal record, we will, where appropriate, send a copy of the correction to any persons or organizations that have access to the information in question. If the requested change is not accepted, you will be notified in writing that the change will not be made. You will be given an opportunity to submit a statement concerning the dispute which will be maintained along with the disputed information for as long as we retain that information. Where appropriate, third parties who have received the disputed information will also receive a copy of the statement of dispute.
c. What safeguards have we implemented to protect your personal information?
We have implemented physical, organizational, contractual and technological security measures to protect your personal information from loss or theft, unauthorized access, disclosure, copying, use or modification. The only personnel who are granted access to your personal information are those with a business “need-to-know” or whose duties reasonably require access to such information.
We take physical precautions to ensure that the computer servers on which your personal information is stored and archived are secure and that access to such servers is protected. We educate our employees with respect to their obligations to protect your personal information and we require our affiliates and any third-party service providers to take comparable steps to ensure the protection of any of your personal information that is shared with them.
Although we take precautions against possible breaches of our security systems, no company can fully eliminate the risks of unauthorized access to your personal information and no website is completely secure. We cannot guarantee that unauthorized access, hacking, data loss or breaches of our security systems will never occur. Accordingly, you should not transmit personal information to us using our website if you consider that information to be sensitive.
d. What type of security do we provide on our Sites?
The security of all personal information collected through our Sites is of utmost importance to us. We have taken reasonable technical, contractual, administrative and physical security steps to protect the personal information collected from you through the Sites, consistent with standard industry practice and the sensitivity of the personal information collected. These security measures are periodically reviewed. However, there are some things that users of our Sites can do to help protect the security of their personal information as well. For instance, no user should ever give out their user name and password. Also, every user should sign out of their Internet account and close their browser window each time they finish using the Internet so that other people using the same computer will not have access to their information.
e. Links to Other Sites
f. Whom do I contact with questions or concerns about this Privacy Statement
If you need further assistance, please contact our Customer Service team either by telephone at 877.870.5770 or via email at Sales@HappyCrafters.ca.
5. Privacy Statement Updates